Pic Tap Toe
In June of 2013, allen & gerritsen grew with the acquisition of Philadelphia based Neiman. As a way for our employees to get to know their counter parts in another city, we created this RFID project utilizing the wall of digital displays in each office’s common area, which just so happened to represent a tic-tac-toe board.
We’ve wanted to get more familiar with near field technology, and this gave us the perfect opportunity to use it while building a bridge between our two offices.
About the project
The thought was that we could get to know our new coworkers better as individuals if we got a glimpse into their personal lives through the pictures they take. So we asked employees in each office to volunteer their Instagram streams, and their photos would be the basis of gameplay.
Outside of the obvious cultural benefits for our organization, near field communication presents unique opportunities for our industry. Whether at retail, an amusement park, or a stadium, consumers are able to easily identify themselves. In turn, brands can serve up offers and experiences that are tailor fit to the individual’s preferences. The possibilities are endless and we’re excited to help build them.